Sometimes you can judge a book by its cover. Our titanium dioxide is a key component of some of the whitest, brightest, and most efficient applications — brilliant paints, pristine plastic, gleaming laminates, and durable automotive and aerospace coatings. Ti-Pure™ formulations are based on chemistry we pioneered in 1931 and have been improving ever since. We continue to be the global leader in TiO₂ production.