The Color of Thrills

Used in coatings and plastics, Ti-Pure™ titanium dioxide helps keep amusement park rides colorful, durable, and safe.

Amusement Park Rides

The Power of Chemistry Helps Amusement Park Rides Run

1Source: Fields, R. Douglas. “Why We Prefer Certain Colors.” Psychology Today, www.psychologytoday.com/us/blog/the-new-brain/201104/why-we-prefer-certain-colors.
2Source: Ciotti, Gregory. “The Psychology of Color in Marketing and Branding.” Entrepreneur. www.helpscout.com/blog/psychology-of-color/.
3Source: Amusement Park Ride Safety, www.iaapa.org/safety-security/amusement-ride-safety .